Show Up Strong

Statewide Pennsylvania civic participation campaign. Show Up Strong supported The Voter Project.

A woman on a city street holds up a handmade sign reading I'm Voting For Equality

Challenge: the client was spending on events with poor turnout.

What we did: three moves: large produced events, amplified local organizer events, and a mobile van. Creator led giveaways. A TV spot during Monday Night Football in Pennsylvania. Building projections.

Results: 258,801 voting actions. 173M views. 121 events. $9 cost per civic action versus $21 before, up to 57% saved.

Figures as stated by VCE Agency.