THE AFRICAN AMERICAN MUSEUM / PNC BANK

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Task:

Engage Millennials to Increase Attendance and Memberships through Strategic Programming

Results:

Achieved exceptional engagement and growth in community participation through a targeted marketing & Activation strategy.

Metrics Targeted:

Content Impressions: 356,748 (showcasing extensive reach and awareness)
Content Engagements: 11,132 (indicating active interest and interaction)
Event Tickets Sold: 625 (demonstrating strong attendance and event success)
Membership Sign-Ups: 210 (highlighting effective conversion of attendees to members)
Cost per Membership Sign-Up: $9.52 (showcasing cost-efficiency in driving memberships)

Solution:

Developed and executed a comprehensive community programming and marketing campaign that combined cultural strategy with digital and community engagement to maximize impact.

Cost Efficiency:

With a budget of $2,000, the cost per membership sign-up was approximately $9.52, demonstrating a highly cost-effective strategy for increasing memberships and ensuring long-term community involvement.

Our project

Services Provided:

Experiential Marketing and Event Programming:

Designed and implemented community-centric event planning, creating immersive experiences that fostered strong community connections.

Digital Campaigns and Content Creation:

Developed and executed creative strategies and high-quality content to engage the target audience and drive campaign goals.

Community Partnerships and Outreach:

Facilitated valuable partnerships and fostered community relationships to enhance engagement and support the campaign.

Strategic Advising and Consulting:

Provided expert guidance in campaign planning, performance tracking, and detailed reporting to ensure the achievement of objectives and maximization of community engagement.

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