THE KNIGHT FOUNDATION / YING

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Task:

To bring together changemakers, leaders, and Philadelphia citizens to develop real-time solutions to the city’s most pressing problems.

Results:

Through a carefully crafted digital cohort and strategic community engagement, we achieved significant milestones, driving both awareness and action:

Metrics:

Content Impressions: 200,800 (demonstrating extensive reach and visibility)
Project Likes: 7,477 (indicating strong community interest and engagement)
Applicants: 874 (highlighting effective call-to-action and participation)
Cost per Applicant: $4.00 (showcasing cost-efficiency)
Total Savings: $13,984 (compared to the average market cost per applicant)

Solution:

Created an 8-week digital cohort in partnership with Ying to unite community changemakers with experts to develop solutions.

Our project

Services Provided:

Experiential Marketing and Event Programming:

Created community-centric event planning and immersive experiences for the 8-week digital cohort.

Digital Campaigns and Content Creation:

Provided creative strategy, execution, and content creation to engage the community and achieve the campaign goals.

Community Partnerships and Outreach:

Facilitated introductions and fostered relationships that drive success and community impact.

Strategic Advising and Consulting:

Offered comprehensive campaign planning, performance tracking, and detailed reporting to ensure the initiative achieved its goals and maximized community engagement.

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